Learning Journey Paths
Choose a sequenced learning path designed specifically for your role, available time, and immediate firm priority. All coursework is free forever.
Foundations: How AI Picks a Firm
Start here: how AI tools decide which firms to name, and the five pillars that decide whether yours is one of them.
Reach and Identity: Can AI Find You and Know Who You Are
Make sure AI can reach your pages, then make sure it knows exactly which firm it is reading about. This is the AI-Powered SEO and GEO work.
Answers: Make Your Content Liftable
Write the answer first, under the real question, with a specific fact in it, so the sentence AI quotes is yours. This is the AEO work.
Trust: Earn the Off-Site Proof
Credentials, profiles that agree, and independent proof, the evidence an AI needs before it recommends you. This is the LLMO work.
Local and Your Rules
Win the questions with a place in them, and do all of it inside the rules of your field.
Measurement: Score and Plan Your 90 Days
Find your share of answer, check the five signals, and turn it into an honest 90-day plan.