AI Visibility Academy
Learn how AI tools like ChatGPT, Perplexity, and Google AI Overviews decide which firms to name, and what it takes for yours to be found, trusted, and cited by name. Eight short courses, 28 self-paced lessons, free forever.
Foundations: How AI Picks a Firm
How AI tools now decide which firms to name, how an AI builds an answer, and the five pillars that decide whether your firm is found, trusted, and cited by name. The starting point for every other course.
AI-Powered SEO: Can AI Reach You?
The foundation the other pillars stand on: whether AI crawlers can reach your pages, whether your server sends real text, and whether your speed and internal links tell an engine what you are authoritative about.
GEO: Getting AI to Know Who You Are
Generative Engine Optimization is the identity layer of AI search: your name and core facts stated plainly, structured data that labels them, and the same facts everywhere AI looks. GEO gets you read correctly, as exactly your firm.
AEO: Getting Used in AI Answers
Answer Engine Optimization is the extractability layer: the answer first, under the question a real person asks, with a specific fact in it, so the sentence AI quotes is yours. AEO gets you used.
LLMO: Trusted Enough to Recommend
The off-site half: a real, credentialed person behind your work, profiles and registries that agree, independent proof, and showing up where people ask for recommendations. LLMO gets you recommended.
Local AI Dominance: When the Question Has a Place in It
Most questions that end in a phone call carry a place name. How the map pack and the AI answer both decide, and the profile, address, review, and neighborhood work that helps in both.
Inside Your Rules: AI Visibility for Regulated Firms
The five pillars, field by field, for law firms, medical and dental practices, wealth and family offices, and luxury real estate, and where your rules draw the line. Information, not legal or compliance advice.
Measure It: The Scorecard and Your 90 Days
Run the ten-question test, read the five signals, and turn what you find into an honest 90-day plan you can measure by how often you are named, out of how many answers.
Where does your firm stand in AI answers today?
Take the free AI Visibility Scorecard: 45 checks across the five signals AI weighs before it names a firm, starting with a ten-question test you run yourself. Under an hour, no technical background needed.